[[Killer Profits]] - A book on how finance will bring an end to industrial animal agriculture  - Why:  - Embolden people, in and around finance, who care about animals/sustainability to contribute to helping end industrial animal agriculture (90% of value/focus) - Encourage existing organizations to use finance-based strategies to achieve their goals (10% of value/focus) - Details - Interview leaders in finance, food, and advocacy - Asking them how they see finance contributing to the end of industrial animal agriculture (~30) - Short primers on how organizations can explore using finance as an activist tool (~10) Good next interviewy...PE, company raising, Consultant,.... so many to choose from #Unfinished Important tasks - [ ] Create glossary Publishing - Distribution - Audience - Interviewees - x Questions ## Outcomes