This is likely outdated. I decided that this second brain would be personal and any notes that related to work would be placed somewhere else. [[work and this second brain]]. > [!info] Why Pivot Exists > *leverage the financial system to end industrial animal agriculture* > # Objectives ## Objective #1: Inspire people who care about animals to use the financial system to help farmed animals. ## Objective #2: Grow a movement that understands [[leveraging the economy to benefit animals|how to use finance to end industrial animal agriculture]]. # Projects ## Project: [[Killer Profits]] Book A book and resources on how finance will bring an end to industrial animal agriculture  - Why:  - Embolden people, in and around finance, who care about animals/sustainability to contribute to helping end industrial animal agriculture (90% of value/focus) - Encourage existing organizations to use finance-based strategies to achieve their goals (10% of value/focus) - Details - Interview leaders in finance, food, and advocacy - Asking them how they see finance contributing to the end of industrial animal agriculture (~30) - Short primers on how organizations can explore using finance as an activist tool (~10) ## Project: [[Divest Invest Campaigns]] - Why: - Engage currently passive but high potential people in and around finance, providing small steps they can take to become anti-industrial animal agriculture advocates  - Spark feedback loop stigmatizing investment in industrial animal agriculture and emboldening investment in sustainable and ethical food ventures. - What: - Campaigns/Outreach to get large endowments and the cities pension to divest from animal agriculture and/or invest in sustainable proteins - How: - Raise awareness of downsides of industrial animal agriculture and upsides of ethical food ventures among trustees/decision makers and their peers - Rabble-rouse student/faculty/community/alum voices against industrial animal ag and for veganism / plant-based eating - Details - Partnering Institutions - Columbia, NYU, Cornell, UC Berkeley, The New School, Julliard, NY City # Funding ## Our unique value proposition No one is trying to pressure large institutions to divest from animal agriculture or invest in animal-free food ventures the way that we are. We have ambitious plans to change the landscape of the animal protection movement. We need sufficient resources to do it well and inspire others. For the above work to be very successful we estimate requiring about 500k between September 2022 and the end of 2023.  We need to fundraise 200k by the end of September 2022. As of September 1st We have 100k committed. To date, the funding we’ve secured has been in haphazard chunks. It’s time consuming to secure (I’m a strategist and campaigner, not a fundraiser) and hasn’t provided the level of robustness and stability we need to do this work in earnest. ![[Pivot internal]] # Timelines [[there is no reason to rush]] and [[a wizard is never late]]. If something is worth doing, it is worth doing now. [[I care deeply]] but [[I am cautious about committing to a timeline]]. ## People ### Board of Directors - we are working on getting a new [[board chair]] - we are expanding the [[board of directors]] shortly - Currently the board is myself, [[Katie Vann]], and [[Steven]]. # Appendix ## Corporate structure Pivot Food Investment is a 501c3 not-for-profit corporation, registered in Delaware. There is also a Canadian federal non-profit corporation. The large majority of the work happens through the American corporation. ## Related - [[pivoting food investment]] - [[Origin and history of Pivot Food Investment]] - See https://PivotFood.org ## Outcomes - The seed never sees the flower. I can draw you a flower, but my goal is to sew more seeds than can be counted. - Some number of highly influential/wealthy individuals become activists/investors/donors in this space. - An increase in financial acumen among anti-factory farming advocates - Activists/Organizations in other fields begin work to fight industrial animal agriculture - Financial media outlets increasingly cover animal agriculture in an increasingly negative light - Insurers, lenders, and investors - More investment goes into sustainable and ethical food ventures - Growing the Development of the Growth in the compambition and commitment of activists due to [[small wins]] ## Results This is my second brain, not Pivot's. Maybe see my [[accomplishments]]. - Built a network - PivotFood.org does good - ~ 7.77k unique visitors / month (the people finding this site are particularly high value searching for things like "agricultural investment", etc) [[visitor count.png]] - Helped several mission aligned people get key position at orgs and foundations that have significant means that could be brought to focus on helping to end factory farming - Media - [Newsweek Article](https://www.newsweek.com/will-coronavirus-what-finally-kills-factory-farming-opinion-1505818) - Bloomberg - Outreach to - Funders ~ - Ford Foundation - Investors - PE Firm consultation on pig farming operation - VC firms - [ ] Create retrospective (we have started this) - [ ] Note what was gotten out of connecting (ex. new investment in alt protein) [[networking]] - [ ] [[find a way to follow up]] - delay send follow up - [ ] [[successes]] - [ ] [[people I need to follow up with]] ## Challenges - COVID-19 happened within our first year. Everything that benefits from an in person touch was made much more difficult - Learning